What are your most frequent topics of conversation at home? When you sit together as a family for a meal, what – if anything – tends to draw in everyone’s attention, during a discussion? Chances are that it tends to vary. In a similar way, could music bring people together? This was the question in the mind of the CEO and Founder of SMA, Sridhar Ranganathan.Īnd thus was born the IIP program of SMA. Bringing communities together, it enables people to mingle and share their joy – with little focus (if any) on each individual’s socio-economic status. Instead, it is an occasion for residents of villages, apartment complexes and cities to gather together and celebrate the advent of the much-loved elephant God. This is an event which does not call for buying expensive gifts or performing elaborate practices at home. If there is one festival in India which spreads joy among the masses, regardless of their economic status, it must be the Ganesha festival. While the goal (as always) is to create a social impact, this program serves to do this by inculcating values in the masses – through music. So, music lessons should go everywhere.” Like so many other social programs of his Academy, the intent of the Inspire India Project (IIP), too, is inclusive and all-encompassing. Ultimately if you aren’t a good singer or composer no one will give you work.Shankar Mahadevan declares: “Talent can be born anywhere. As far as Siddharth and Shivam are concerned, they’ve to find their own identity through their hard work and capabilities. I’ve been consciously staying away from all these. Given that Mahadevan’s sons Siddharth and Shivam are also been a part of the music industry, when asked about it, he shares, “Things are getting too negative these days and you mostly get misunderstood for whatever you say. Meanwhile, the industry has been in news for the present discussions around nepotism, favouritism.
I can’t do anything that’s not pure music.” Someone should tell me how is this possible? Honestly what do I gain buying likes when in my heart I know it’s fake.
Is it humanly possible to get millions of likes in one day? I get really surprised. Reacting on the debate, Mahadevan says, “I don’t know about artistes, but let me talk about music companies. Meanwhile, there has been a lot of talk around artistes buying fake likes, views and followers to popularise their songs, after rapper Badshah was accused of doing the same, which he later denied. You’ve to set that atmosphere, be quality conscious to get the best result,” he adds. The sound quality needs to be good you can’t be sitting in a room performing where there are clothes hanging around or people walking behind you. “You’ve to take it professionally to earn and survive. But one needs to take note of the quality. Given the pandemic, since live gigs will take more time to happen, the 53-year-old feels online live concerts are the way forward. “Yes we’ve applied in six-seven categories, let’s see what happens,” he confirms. Sakhi is from their earlier released album, Is That So and interestingly, the album has been sent for the upcoming edition of the Grammys. While we’ve this valuable time at our disposal to do so much, this hand-to-mouth situation is affecting many.”Ĭurrently in Mumbai, Mahadevan recently performed the song Sakhi live in collaboration with, two living legends - guitarist John McLaughlin (from Monte Carlo) and table maestro Zakir Hussain (from California) during an online fund raising concert.
In a month, when we’d work and travel for 15-20 days, there’s practically nothing happening. We’re trying if at least their monthly ration is taken care of. So we’ve been working towards generating funds through live concerts. Trying to make things a little better by contributing what he can, the singer tells us, “It’s very disturbing to see how musicians, who play in temples, weddings, those who’re daily wage earners suffering tremendously. From composing film and non-film music, running his academy, to doing concerts and raising funds for musicians who’ve been suffering due to the pandemic, Shankar Mahadevan has a zillion things going in his life.
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